For the "DEAR___" mini-series campaign, I developed a concept that celebrates the stories of six Black British founders shaping modern culture. By exploring the childhood influences that inspired brands like Ava Estell, Ruka Hair, Alonuko Bridal, and Black Eats LDN, the campaign connected deeply with audiences. The visuals and storytelling were showcased through a online and OOH display and complemented by an engaging event concept, bringing these powerful narratives to life.