Photography and creative direction that highlighted the elegance and cultural depth of its designs for afrominimalist jewelry brand. Each piece serves as an ambassador of heritage, preserving the craftsmanship of African cultures such as the Ashanti, Akan, Ewe, and Bamiléké.

The campaign honored the artisanship behind the jewelry, much of which is handmade by artisans in Ghana, Ivory Coast, Kenya, or crafted by the founder, Aïcha, in London.