A creative direction that redefined the art of mixology, introducing premium flavors to simplify cocktail creation. The campaign centered on free-spirited individuals who push the boundaries of their experiences, embodying the brand’s adventurous essence.

From festival shoots with brand activations to supporting events across London, the visuals brought Hoxton Spirits to life. Additionally, I developed photography and video content for the website and brand decks, ensuring the dynamic energy of the brand resonated across all platforms.