MANOR LONDON

Creative Direction

For Manor London's "Yardwars" fitness competition advert, I focused on capturing the raw, high-energy atmosphere of the event. Using gritty textures and dynamic visuals, the video conveyed the intensity and physicality of the challenges. By presenting the concept through the eyes of a participant, the audience could feel fully immersed in the adrenaline-fueled experience, showcasing the relentless spirit and unique character of the competition.

Credits

Creative Direction: Andre Humphrey-Modeste
D.O.P: Ritvik Tyagi
Concept Direction: Ryan Lea